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Watch Brands Continue to Test the Benefits of Blockchain

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A watch’s “life story” can make or break its resale value: Is the timepiece an authentic model or a forgery? Who were the previous owners? Is it intact or have original parts been replaced? Has it been serviced regularly and, if so, by whom?

The conscientious owner may have the watch’s certificate of origin, bearing its serial number, and service records, but if the watch has been handed from one generation to the next or sold several times, the paper trail is often incomplete or missing entirely.

What can watchmakers do? Some are examining blockchain, the distributed ledger system that has underpinned cryptocurrencies since 2009. While that sounds complicated, it actually just involves recording information permanently on a database, shared by more than one computer, that can be retrieved, but not changed, by authorized people.

Since 2016 Favre-Leuba, said to be the second-oldest Swiss brand after Blancpain, has been creating digital files called tokens through the WISeAuthentic blockchain platform. The tokens include authentication and warranty information, and allow service information to be stored. A few watchmakers, including Hublot, Franck Muller and Chronoswiss, already have accepted cryptocurrencies, and therefore blockchain, as payment for specific new models.

For each watch, a set of information, including a certificate of authentication, has been digitalized and placed on the Arianee platform. Buyers also get a traditional paper certificate, but they can access the digital version, called a nonfungible token or e-passport in blockchain terms, through a QR code and store it in a secure wallet on a smartphone.

“We are constantly upgrading the wallet and the content shared through it,” Mrs. Au-Yeung said. “The possibilities are infinite. For the pilot, we started with the most critical information and, on top, some interesting facts about these special vintage pieces. We have plans to enhance the content, going beyond the focus on the specific piece, including the maison, the collection, the people behind it, et cetera, to make it increasingly relevant and meaningful to the clients.”

Thibault Verdonckt, MB & F’s international sales director, wrote in an email that he believed the system was a solution for the pre-owned market, where, “more than ever, trust in the timepiece is key. A digital certificate will help buyers get information about the piece they are about to buy, and sellers will be able to increase the value of their timepieces.”

Paul Boutros, head of watches, Americas, at the auction house Phillips, said in a phone interview that Vacheron Constantin’s test was a small, but important, step toward improving the authentication of secondhand watches and, ultimately, clients’ confidence about what they were buying.

From his perspective, he said, he would like such records to include the production date; location of the first sale, the watch’s original configuration, including the case metal, dial style and movement; high-resolution photographs; and service records.

Skeptics about the use of blockchain for watches are concerned about privacy and how brands will reconcile the digital product with the physical one. But Pierre Nicolas Hurstel, chief executive of Arianee, said cryptography guaranteed the anonymity of whomever holds the token, “The platform is private by design, we never know, and there’s no way for us knowing who owns the passport.”

At Vacheron Constantin, a watch’s engraved serial number appears on the paper and the digital certificates. But, Mr. Hurstel said, a brand also could decide to link its physical and digital product differently.

“We will soon launch N.F.C. chips as well,” he said, referring to near-field communication. “In that case, the chip is inside the product, and you scan the product with your phone, which activates the certificate,” adding that a wine and spirits brand and a footwear brand on the platform plan to use that method.

For Mr. Boutros, the real challenge for blockchain will be getting owners to use it consistently: “Will the collector who bought it continue to update it on the blockchain? I think it will require some education for the potential buyers to keep the integrity of the watch’s provenance and be disciplined in updating the blockchain with future service or future sales.”

Arianne is not the only platform focused on authentication solutions for the luxury industry. LVMH Moët Hennessy Louis Vuitton has said it is developing its own blockchain protocol, called Aura, in collaboration with Microsoft and the technology company ConsenSys. LVMH has said the project will begin by authenticating Louis Vuitton goods and Dior perfume, but it refused to comment when asked when the project would begin.

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Fashion

Auf der Suche nach den FASHION TRENDS 2020 – LIVE aus der Stadt! TheBeauty2go

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Ich war letztens in Bonn unterwegs und habe nach den neuesten Fashion Trends für 2020 gesucht. Was meint ihr: was davon wird sich tatsächlich durchsetzen und was nicht?

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Most Hits Trends At New York Fashion Week Fall 2020

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Most Hits Trends At New York Fashion Week Fall 2020

New York Fashion Week Fall 2020 has just been held. The designers have also presented their best work for the winter of the coming year. On today’s video we have list some Most Hits Trends at New York Fashion Week Fall 2020.

1. Equestrian Vibe
For the New York Fashion Week Fall 2020 trend, Tory Burch, Brandon Maxwell and Brock Collection seem to be inspired by the world of equestrian sports. Tall boots and tight pants typical of equestrian athletes are the key look for their collections. This trend can be an option for women who want to bring out their masculinity without losing their graceful aura.

2. Dramatic Robe
Cape or cloak was also seen on the collection of some designers such as Jason Wu, Carolina Herrera and Brandon Maxwell, either as outerwear or additional decoration for dresses. The presence of the cape leaves a dramatic impression on the wearer’s appearance.

3. Floral pattern
The upcoming winter is likely gonna fill with a floral motifs on some designers such as Prabal Gurung, Rodarte and Tom Ford. For the trends of the New York Fashion Week Fall 2020, the brands bring summer fun through striking floral motifs.

4. Minimalist Grunge
What happens when the rebellious grunge style is applied to minimalist fashion? The combination of the two opposing elements becomes the offer of the Private Policy label, Monse and Rag & Bone for the New York Fashion Week Fall 2020 trend.

5. Bridal veil
A veil that usually beautifies the appearance of the bride now comes as a mandatory accessory for the head in some designers work such as Christopher John Rogers, Brock Collection and Carolina Herrera.

6. Poncho Madness
To provide maximum warmth in the winter, Marc Jacobs, Michael Kors and Longchamp include ponchos for the New York Fashion Week Fall 2020 trend. Some of them come with a variety of forms that are more interesting.

7. Feathery Feel
Oscar de la Renta, Jason Wu and Prabal Gurung enriched the texture of their clothing with feathers. The glamorous aura that emanated was inevitable.

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Beyoncé Knowles’s Yellow Suit at the Kobe Bryant Memorial

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Kobe and Gianna “Gigi” Bryant’s memorial service, “A Celebration of Life,” was held at the Staples Center in Downtown Los Angeles on Monday. The service was hosted by mother and wife Vanessa Bryant and attended by fans and celebrities including Alicia Keys, Jennifer Lopez, and Beyoncé Knowles — who performed two heartfelt songs.

Beyoncé really delivered for Kobe, Gigi, and the seven other victims that were on the fatal helicopter crash over Calabasas Hills. Bey performed two of her hit singles, “Halo” and “XO”, while wearing a perfectly tailored, honey-yellow raw silk suit. Beyoncé complemented the look with some sweet details that honored Kobe and Gigi. Her yellow suit, amethyst ring, and purple manicure were a nod to the Los Angeles Lakers team colors. Bey also wore a pin on her sleek lapel that was engraved with Kobe Bryant’s initials. Even the details of her manicure were dedicated to the Bryants, with “Gigi” painted on her left set of nails and “Kobe” on her right.

Ahead, a closer look at Beyoncé Knowles’s yellow-and-purple look for Kobe and Gianna Bryant’s memorial.





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