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Macy’s launches new men’s project ‘The Park’ at New York Herald Square flagship

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Macy’s has debuted a new menswear project at its Herald Square flagship location in New York City, dubbed ‘The Park.’

Instagram @macysmen

Unveiled last week, ‘The Park’ is a 4,500 square-foot area stocked with a variety of on-trend pieces from new and popular men’s brands, including apparel, accessories, shoes and more.

According to a press statement, the section’s inventory is set to rotate every eight to 12 weeks. At first launch, ‘The Park’ features brands including Barbour, INC International Concepts, Paisley & Gray, Fila, Just Cavalli, Michael Kors, Avirex and Love Moschino, among others. 

“This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids.

“We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”

The Park is located within Macy’s newly revealed, 14,500 square-foot main floor men’s department, structured to help shoppers discover new brands, the company said. New brand additions to the main floor include Scotch & Soda, Coach men’s apparel, J Brand and 7 For All Mankind, among others. 

“Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, vice president of Macy’s fashion office.

“We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.”

In addition to its in-store presence at the Herald Square store, ‘The Park’ selection can also be accessed online at macys.com/thepark. 

The new men’s project comes as the menswear market continues to grow, consistently outpacing the womenswear market in sales growth since 2016, according to data provided by Euromonitor. The market research provider further predicted that men’s lines will outperform women’s between 2017 and 2022, with sales expanding by a compound annual growth rate of 2 percent. 

Macy’s ‘The Park’ joins similar trend-focused, millennial-friendly menswear projects launched by fellow major retailer Nordstrom, which opened a dedicated men’s store in New York City, launched a special menswear pop-up as part of its New Concepts @NordstromMen project, and boosted its inventory with new menswear brands like Oliver Spencer within the past two years. 

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Fashion

Devon Windsor’s Wedding Outfits Are Simply Stunning

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Congratulations are in order for Devon Windsor and Johnny Dex Barbara! The happy couple wed on Nov. 16 in a beachside St. Barths ceremony, surrounded by family and friends. Devon, a Victoria’s Secret model, looked simply stunning in her off-the-shoulder wedding dress with floral lace detailing throughout. Is anyone else getting Hailey Bieber vibes from this glam gown? Devon’s new husband and longtime love, Johnny, made a perfect match in an all-white suit.

For the reception, Devon switched into a sparkling white romper with shorts and a sheer skirt. But that’s not all: she also donned a darling “Mrs. Barbara” bathing suit the day after her vows. What better way to say “I do” than with some rest and relaxation the day afterward? Of course, she was spotted with her ginormous engagement ring on hand too. Ahead, see glimpses of her wedding weekend outfits. These warm weather looks are some stellar inspiration for anyone planning nuptials next Summer.





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Tik Tok China №1 Chinese Girls Fashion Style on The Street! Modern Chinese Fashion

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Tik Tok China #1 Chinese Girls Fashion Style on The Street! Modern Chinese Fashion
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19 Cute Ways to Wear Sweatpants For Going Out

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So, you like to keep it casual? Hey, I don’t blame you. I’m pretty sure it’s impossible to be a living, breathing, human being and not feel comfortable in sweatpants. If you’re having one of those days where you just want to hang in your loungewear — even once it’s time for that dinner date with your gal pals — we have some really great options for you.

Some of our favorite style stars like Sofia Richie, Kylie Jenner, and Millie Bobby Brown know how best to accessorize their standout joggers. Sofia adds patent booties, Millie adds a blazer, and Kylie works a crop top, and you’re probably not too surprised about that. But Billie Eilish is in a whole different camp. She must own hundreds of designer pairs, and she’s created a signature wardrobe aesthetic with chunky high-top sneakers that we can also get behind.

So whether you’re challenging yourself to ditch your LBD but keep on your heels or you want to go for a cozy monochrome co-ord set for traveling to the airport, you’ll find the sweatpants outfit idea that’s right for you as soon as you read ahead. Then, click over to shop some of our favorite designs available now.





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