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Leaders from Russia, India, and Japan to address Eastern Economic Forum

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The 2019 Eastern Economic Forum is hosting many high-profile guests from different countries. One of them is Indian Prime Minister Narendra Modi. Russian President Vladimir Putin and Modi met on the sidelines of this year’s forum in Vladivostok. Japanese Prime Minister Shinzo Abe is also attending the event. For him, this is a recurring visit, since he attended the forum last year too. #Russia

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2 Comments

2 Comments

  1. dyu999

    September 5, 2019 at 9:45 am

    It’s time to ask Russian dad to return 海參威,if not don’t shout for ‘一寸領土不能少‘。

  2. UNiCoRn PeGaSuS

    September 5, 2019 at 9:45 am

    Whats Abe doing with dictators like putin and xi?

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“The Ultimate Guide to Mobile Ad Fraud Types 2.0” report by Scalarr is out

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So far, 2019 is a year that has signified a number of milestones, findings, and new discoveries for Scalarr. With our eyes set on the future, we are driven by the commitment of bringing more transparency to the advertising industry through the use of multilayered machine learning algorithms to fight fraud; it goes without saying that machine learning has proven to be the most trustworthy ally when it comes to processing large data sets with accuracy and reliability.

This article was first published on Scalarr blog.

Because of this, and after a year-long collection and analysis of data by Scalarr’s in-house team of data scientists and analytics experts, we are proud to present the updated version of the “Ultimate Guide to Mobile Ad Fraud 2.0” report, which is packed to the brim with a comprehensive list of all existing fraud types including classic, modified and new fraud types, and how fraud is gravely affecting the advertising industry.

Some of the findings are:

  • According to Scalarr’s projections, marketers can expect up to $12.6 billion in losses in 2019 – a staggering number that only comes to prove that fraud is a full-blown issue that’s to be reckoned with.
  • Fraudsters are implementing increasingly sophisticated techniques as new fraud types arise in 2019.
  • Click spam, bots and smart bots position themselves as the most common types of fraud at large, attacking apps with the most frequency. These three fraud types account collectively for over 90% of fraud in the industry.
  • Fraud is everywhere. Trusted traffic sources are no longer trusted.

With lots to learn and discover, Scalarr’s goal with this report is to arm marketers with not only the knowledge of what each fraud type entails but also with the insights to understand how fraudsters operate because ultimately, that’s what wins the war against fraud: knowledge and transparency.

Download the report today and stay on top of the latest trends in mobile ad fraud.



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Want the Greenest Device? You May Already Own It

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How do New York Times journalists use technology in their jobs and in their personal lives? Kendra Pierre-Louis, who covers the environment and climate, discussed the tech she’s using.

Kendra, what tech tools are most important for doing your work?

I use the standard suite of office software, from Google Docs to Office, depending on my specific needs. (Docs is better when it comes to edit trace, but I prefer Excel for certain things.)

I also use Tabula a lot to scrape data out of PDFs, and the Hemingway app to make sure that what I wrote is at least somewhat understandable. I appreciate the app’s color coding of things as diverse as complex sentences and passive voice.

For recording interviews, I use an external recorder because I don’t trust phone recording apps — I want to see that the device is actually recording. If it’s a phone call (or a Skype call), I’ll use it with a pickup microphone. I’ve had my setup for about five years, which is a pretty good run.

You recently wrote about buying clothes that last. Is there a method to buying tech that lasts?

Tech has a tremendous footprint. One estimate by the Lawrence Berkeley Lab said it took 70 billion kilowatt-hours in 2014, or nearly 2 percent of the total electricity generation in the United States that year, just to run the internet.

And then, of course, there are the materials used to create tech. The lithium-ion batteries that are in so many things, like my smartwatch, my cellphone and your earbuds, typically contain cobalt, which was potentially mined in the Democratic Republic of Congo using forced child labor and in conditions that hurt both people’s health and the environment.

Many companies will say their phones are recyclable, but even when they are recycled (and that process can be incredibly environmentally polluting as well), the metal is generally too low a grade to go into a new phone. All of which, yes, points to a need for tech that lasts.

I don’t know if there’s a method as detailed as the one I laid out in my article on clothes. I can say I tend to hold on to electronics for years — I once had a laptop that lasted nine years. Toward the end, people teased me about it because it was, physically speaking, a brick. I got my workout carrying that thing around.

Part of the reason it lasted so long was that I bought a machine that was faster, had a larger hard drive and could expand its memory more than I needed. So as software and the internet evolved to require more memory and higher processor speeds, the computer could handle it.



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