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iHeartMedia launches dedicated ad platform for podcast advertisers

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iHeartMedia, which owns several radio stations in the US, has just launched a custom ad network which caters specifically to podcast marketers.

The newly launched iHeartPodcast AdSuite will be offering clients a choice of various ad formats and customisation tools.

Among them, it provides Podfluencer ads which are messages read by hosts. The Storyteller ads are specifically for branded series and custom episodes.

It also provides targeting tools that won’t interfere with the listener experience.

The platform will include dynamic and streaming ad insertion (DSAI) and local ad insertion (LAI) for better targeting.

iHeartMedia promises that advertisers can even customise their audiences in real-time.

For advertisers looking to make a bigger impact, TakeOver ad formats will be placed first in a podcast.

The iHeartMedia AdSuite Insights analyses podcast listener data such as audience profiles and engagement metrics.



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‘Correction is looking much more probable’

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Trader on the floor of the New York Stock Exchange.

Brendan McDermid | Reuters

Goldman Sachs sounded the alarm on Wednesday to clients about a possible correction in the stock market, noting investors are underestimating how big of a risk the coronavirus really is.

“We believe the greater risk is that the impact of the coronavirus on earnings may well be underestimated in current stock prices, suggesting that the risks of a correction are high,” strategist Peter Oppenheimer wrote in a note.

Investors have been grappling with the possible ramifications of the coronavirus outbreak in recent week. But except for a few pullbacks, the major U.S. stock indexes have taken the news in stride. On Wednesday, the S&P 500 and Nasdaq Composite jumped to record highs. Oppenheimer thinks the market could be in trouble if earnings expectations aren’t ratcheted down.

“Equity markets are looking increasingly exposed to near-term downward surprises to earnings growth,” said Oppenheimer. “While a sustained bear market does not look likely, a near-term correction is looking much more probable.”

—CNBC’s Michael Bloom contributed to this report.

Subscribe to CNBC PRO for exclusive insights and analysis, and live business day programming from around the world.



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Amazon’s first employee says the company scares him

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Shel Kaphan

Nikki Kahn | The Washington Post | Getty Images

Amazon’s first employee says he’s concerned about how big the company has become.

Shel Kaphan, who joined Amazon after it was founded in 1994, gave a rare interview to PBS “Frontline” for its two-hour special, “Amazon Empire: The Rise and Reign of Jeff Bezos,” which aired on Tuesday. Kaphan was Amazon’s chief technology officer and was a key architect of the website.

“I built a substantial part of the early system that allowed them to come into existence, so I feel responsibility because of that,” said Kaphan, who left Amazon in 1999. “On one hand, I’m proud what it became, but it also scares me.”

Kaphan said Amazon should be broken up, given its size and influence over small businesses’ ability to thrive online. It’s an idea that’s being weighed by U.S. antitrust enforcers and has been brought up on the campaign trail by candidates including Sen. Elizabeth Warren.

“I think the characterization of Amazon as a ruthless competitor is true,” Kaphan said. “Under the flag of customer obsession they can do a lot of things which might not be good for people who aren’t their customers.”

An Amazon spokesperson said the company represents less than 1% of global retail and less than 4% of U.S. retail.

“Amazon’s retail business competes in the worldwide market for retail sales,” the spokesperson added. “Our competitors include all the other online and brick and mortar stores that people shop at every day.”

Several Amazon executives who appeared in the documentary pushed back on the idea that Amazon should be broken up, including the CEO of Amazon’s consumer business, Jeff Wilke. Wilke acknowledged that Amazon and “everything that’s large in the economy and in society” deserves scrutiny, but stopped short of saying Amazon has dominated industries. He said Amazon competes with a number of companies in retail, such as Walmart, Target, Costco and Alibaba.

“We’re in a lot of verticals, yes. There’s video and there’s commerce, and there’s web services. But in every one of them, we have intense competition,” Wilke said. “If we were everywhere, that means we’re talking about the global economy, not just global retail. It’s so vast. We’re just — you know, we’re a speck.”



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Javid out, Sunak in – What Does This Mean For Markets?

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Head of Market Analysis Anthony Cheung delivers a look ahead for the session. Topics covered include:

– Update on coronavirus and general market sentiment at the open (00:00)
– German GDP shows no growth Q4 2019, what does this mean for the EUR (4:28)
– UK Chancellor Sajid Javid steps down and is replaced by Rishi Sunak, what does this mean and why did it happen (7:42)
– A overview of the calendar of events for today (12:21)
– Technical review of the charts from trader Sam North (14:53)

Like and Subscribe for more daily market analysis and reaction.

Find out more about Amplify Trading:

Social Media handles:

►Twitter: @amplifytrading @AWMCheung @snorth19

►Instagram: @askamplify @amplify_ant @amplify_sam

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