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How Kim Jones Made Dior Pop

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In 2003, having completed the graduate program at Central Saint Martins, Jones started his own, eponymous line. But it was his string of corporate gigs—at Umbro and Hugo Boss and even working as a consultant for Pastelle, Kanye West’s pre-Yeezy fashion brand—that inevitably proved more predictive of his future. At a time when houses began relying on consultants and creative directors to give their staid legacies a youth transfusion, Jones began training his safari eyes to spot the razor-thin line between what a label needed to stay fresh and what it needed to stay solvent, eventually landing at Dunhill, the über-historical British menswear house. “Out of the 40 designers they asked to do the Dunhill project,” Jones recalls, “I was the only one that referenced the archive. That’s why they chose me.”


A look from Louis Vuitton’s Fall 2017, featuring pieces from the house’s Supreme collaboration.

Adrien Dirand

Three years into his tenure at Dunhill, Jones was appointed Louis Vuitton’s menswear designer by the house’s then creative director, Marc Jacobs. He spent the next seven years churning out collections that pulled everything from Hawaiian shirts to camouflage jeans into the luxury universe of Vuitton. At the house, Jones was cultivating a vision that merged luxury men’s fashion with the copy-and-paste eclecticism of the social media era. “With Vuitton, I worked a lot from feedback on Instagram,” says Jones, who also made a point during his tenure to drop into the LV stores in whatever city he happened to be visiting.

One might guess that the inspiration for Jones’s most famous masterstroke at Louis Vuitton—the brand’s 2017 collaboration with Supreme—came from one of these global walkabouts. But in fact, according to Jones, it was a serendipitous leveraging of his intern-era Rolodex: “The Supreme thing came from [Louis Vuitton CEO] Michael Burke asking me for [Supreme founder] James Jebbia’s number. I knew James from Gimme 5, because they used to import Supreme into the U.K. So I said, ‘I’ll give you the number as long as we can do a collaboration.’ ”

“We’d have brainstorms about who we should collaborate with,” remembers Supreme’s then brand director, Angelo Baque. “Dior? But then it was like, ‘Stop, that sounds cool, but let’s talk about something that’s actually going to happen.’ ” The collaboration, which featured red Epi leather turntables and Molly-dealer-ready hip bags, spawned eight pop-ups in June of that year, creating postapocalyptic scenes of line camping. The launch led to a boom for LVMH at large, with profits up 18 percent from the prior year. In October the private-equity firm Carlyle Group purchased 50 percent of Supreme, valuing the skate brand at a reported $1 billion. Jones announced his resignation from LV four months later—and, shortly after that, his appointment to the job of artistic director of men’s collections at Dior.


Prince Nikolai of Denmark opens Jones’s first show for Dior Men in June 2018.

Patrice Stable

A beaded Dior Men vest featuring a Raymond Pettibon design at the Fall 2019 show.

Courtesy of Dior

Three looks from Dior Men’s Spring 2020 show.

Morgan O’Donovan

The Dior Gazette in action.

Adrien Dirand

Jones’s now-instantly-recognizable suiting silhouette hits the Spring 2020 runway.

Adrien Dirand

Back at the showroom, evidence of Jones’s mastery at smashing things together is everywhere. Waiting on the table is a selection of jewelry created by Ambush cofounder and design director of men’s jewelry Yoon Ahn and artist Daniel Arsham. The designer points to the board of looks next to us, at men’s suits modeled after Dior’s “Tailleur Oblique” cut, a womenswear tailoring pattern debuted by Christian Dior himself early in his career—“I think 1950,” chimes in Lucy Beeden. In front of a nearby balcony sits a table full of soon-to-be-highly-Grailable aluminum “hand cases,” made in collaboration with LVMH’s recent luggage acquisition Rimowa.

Nearly two decades in, Jones has refined his magpie approach—to a point. “The first time I met Kim was at his first Dior show, and it was day-before-the-show chaos,” recalls the actor and Dior brand ambassador Robert Pattinson. “There’s a kind of wildness that follows Kim around that’s quite fun. I love Kris [Van Assche, Jones’s predecessor at Dior] as well, but it was a big difference seeing Kris’s collection two days before his show: Everything would be completely done, hanging on the rails, completely organized.”

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Fashion

39 Best Sunglasses for Men in 2020 (So Far)

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The best thing about the eyewear industry in 2020: variety, and tons of it. For proof, look no further than this list of the best sunglasses for men we’ve gathered here, from some of the biggest names in fashion to the most respected specialty eyewear brands around. Whether you’re a classic aviator type or the kind of guy who goes wild with his lenses, there’s a pair of sunglasses out there for you. Whether you want to drop $50 or $500 on your next shades, you’re sure to find a pair (or two, or three) right here.

All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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HUGE PRIMARK TRY ON HAUL!!! | Shoes, Clothing, Harry Potter, Disney…

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Music: ‘A way for me’ by Nicholai Heidlas

DISCLAIMER: All products featured were purchased by myself with my own money. All opinions are my own. Music is royalty free with no copyright.

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The Best Shoes From Fashion Week Fall 2020

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As Milan Fashion Week kicks off for the third leg of fashion month, a number of new shoe trends are already started taking shape on the runways in New York and London. We’ve already given you a preview of new fashion trends from asymmetrical sleeves to shearling coats and so-pretty jewel tones — not to mention some seriously unforgettable runway looks on the likes of Bella Hadid, Kendall Jenner, and Kaia Gerber — but in the shoe department, things are going in two clear directions: gritty, ’90s grunge, and ladylike styles with a vintage twist. We love us some good trend dichotomy.

From the return of the over-the-knee boot to vintage-inspired heels and chunky soles à la the early aughts, here are the biggest shoe trends from the Fall 2020 runways so far. Stay tuned as we continue to bring you more runways highlights from the Milan and Paris collections.





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