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Caf ‘cancels’ US$1 billion TV and marketing deal

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The Confederation of African Football signed an 11 year television and marketing rights deal

The Confederation of African Football (Caf) says it has scrapped a US$1 billion television and marketing rights deal with Lagardere Sports in the wake of separate judgments that it breached competition rules.

However the France-based Lagardere said it would fight to enforce the contract saying Caf’s move “unlawful, unreasonable and unjustified” and said it would defend its agreement runs from 2017 to 2028.

It suggested that it may accept changes to the terms of the deal but that if all else fails it would seek compensation in cash.

Caf insist that it had no choice but to cancel the deal after two court judgments went against it.

Last November a Cairo court ruled that the agreement breached “Egyptian competition rules because Lagardere was appointed as CAF’s exclusive agent for marketing and media rights for an uninterrupted 20-year period without any open tender,” Caf said in a statement on Friday.